Through flashy ads, influential spokespeople, and catchy slogans, Adidas is harnessing the world’s passion for the World Cup to grow their brand profile and profits. As Adidas encourages the world to go all in, garment workers around the world, have no choice but to go all in for next to nothing.
This blog shares the lives of three Adidas workers from Cambodia. Researchers visited and interviewed Sarin, Van and Sokhan during April and May 2014. These blogs have been translated into English and German from the transcripts of their interviews. Although translated, the words and opinions expressed are their own. To protect the workers’ identities, all names have been changed.
If you would like to ask any of our bloggers a question, please use the comment boxes below their individual blog entries. At the end of July we will pick the 10 best questions and take these back to Sarin, Van and Sokhan.
All of our bloggers will be watching the blog and so please also leave messages of solidarity and support.
To read their first blogs click on the photographs below:
Fit for Fair
Fighting for decent work in sportswear industry
In 2013, five non governmental organisations (NGOs) launched a joint project to increase awareness of exploitation and human rights abuse in the sportswear industry. Funded by the European Union the project is run by partners in Germany, the UK, Romania, Bulgaria and Moldova. ‘Fit for Fair’ aims to support youth groups, students, sports clubs, women’s associations and faith groups across Europe to better understand and challenge the issues facing garment workers in the sportswear supply chain.
We aim to connect consumers across Europe with the women and men who make their clothes and catalyse action for change.
The project will run until December 2015.
For more information about the blog or the Fit for Fair project, please contact Hannah Smith on email Hannah@labourbehindthelabel.org or telephone: +44(0)117 9415844.
This website has been produced with the financial assistance of the European Union. The contents of this document are the sole responsibility of Labour Behind the Label and can under no circumstances be regarded as reflecting the position of the European Union.